Marketing Coordinator

The Marketing Coordinator is detail-oriented and has a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences. The Marketing Coordinator will exhibit critical thinking skills, strong problem-solving skills and a meticulous attention to detail.

Marketing Coordinator Responsibilities:

  • Develop strategic marketing initiatives and activities.
  • Implement marketing plans that include print, broadcast and online content.
  • Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content.
  • Setup tracking systems for marketing campaigns and online activities.
  • Conduct market research to identify marketing opportunities and negotiate media coverage.
  • Traffic all advertising efforts to appropriate channels.
  • Develop and manage all internal communication systems.
  • Create, maintain and strengthen the organization’s overall brand through all media avenues.
  • Organize and streamline service offerings into user-friendly concepts.
  • Manage print contractors and other promotional vendors.
  • Maintain strict confidentiality of sensitive information.

Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.

Plan and schedule tradeshows with Marketing Director.

May require travel.

Other assigned duties.

Marketing Coordinator Requirements:

Associates degree in marketing/Communications or related (essential).

  • Two years of experience in content management, creative writing, advertising concepts and media negotiations.
  • Ability to travel.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behavior.
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organizational skills and detail oriented.

Sombra Professional Therapy Products

Phone: 800-225-3963
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